Why is Veganuary so huge this year?

It is now estimated that there are more than 600,000 Vegans in the UK, (Source: Vegan Society 2018) up from an estimated 150,000 in 2006, and this upward trend is showing no signs of slowing.

Launched in 2014, Veganuary is a social media trend that had around 5000 followers at its inception, but now numbers at over 250,000 in 2019, with major support from a growing list of influencers and organisers confident of breaking well over that number for January 2020.

Traditional fast food chains are also promoting their own healthier choice menus, with KFC, Burger King and Greggs all producing some of their classic dishes from plant based ingredients, although a word of warning; the Burger King offering is still cooked on their meat griddle and and so is not entirely vegan – though claimed to be a healthier choice for those of us wishing to cut out or reduce their meat consumption.

People turn to veganism for a number of reasons. The meat industry has improved in its treatment of animals, but inconsistent practices and negligence often taint the majority of producers that are actively trying to offer better conditions for livestock. The United Nations claims that farmed animals account for 14.5% of all greenhouse gases. Yes, cow farts really do harm the environment and the methane produced is equivalent to the amount produced by every mode of transport in each year. Lastly, a number of people switch to veganism for health reasons, and recent documentaries such the Game Changer on Netflix, demonstrate how reducing animal produce consumption and incorporating or switching to a plant based diet can drastically reduce the onset of chronic illnesses, diabetes and associated health risks.

Where do we stand? Axiom Nutrition firmly support any decision to improve health, welfare and the environment. A balanced diet, supported with eco-friendly supplements such as our premium quality A-Z Multivitamins, can help maintain a healthy body and healthy mind. After all, we can’t all eat 60 oranges a day!

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